Communicating with the right person, at the right time, with the message you would like to receive is the main objective of direct marketing. The best tool to do this? Digital Marketing.
Main Topics
Marketing Automation: what is it?
How does it work?
How do you create a workflow?
What are the benefits of Marketing Automation?
Marketing Automation throughout the Customer Journey
Marketing Automation: what is it?
Marketing Automation is a lever for enhancing marketing strategies. Thanks to the use of software, it is possible to automate repetitive tasks, develop email marketing campaigns, thus allowing a specific view to be kept on the effectiveness of these actions and subsequent ones by comparing the performance on the different digital channels and going to act on both acquired customers and prospects.
How does it work?
With automation it is possible to design personalized communication flows, with the aim of acquiring new potential contacts, transforming them into customers and subsequently, if the strategy is correct and effective, in loyal users. All thanks to the precision of the marriage timing - message.
The same thing also applies to exist customers who, through the use of marketing automation and the implementation of one-to-one actions, can be “cultivated” and taken along the various stages of the customer journey to become brand ambassadors.
So far we have given relevance to the automation component, but we must not forget the measurement dimension that concerns the possibility of having a constant view on the progress of campaigns and activities in an end-to-end logic.
In fact, you can know who has opened a message, who has converted, who surfed your website or performed other actions within your Funnel Marketing by constantly measuring progress, performance, return, effectiveness, etc.
An example may be to use it within a nurturing flow: depending on the downloaded material, it is possible to send a theme resource to the contact. If the user downloads it then he proceeds to receive the material, otherwise, you can opt for a different route, through another channel. The interesting feature is that this workflow or flow should only be set the first time, after which it proceeds by itself.
How do you create a workflow?
Thanks to triggers (specific events that trigger the flow, such as recurrences on the contact) or actions performed by users, the workflow is activated. As those within this flow are profiled, it is possible to proceed with the various segmentations and targeting, programming the subsequent communications, reminders and any conversion metrics, leaving the software to do the job.
What are the benefits of Marketing Automation?
The great benefit of Marketing Automation platforms, in addition to streamlining some routine processes, is the ability to communicate with your contacts in a very direct and targeted manner.
Furthermore, it can be applied to different channels and at different stages of the journey.
Marketing Automation throughout the Customer Journey
The peculiarity of Marketing Automation lies precisely in its ability to adapt to the user. In this sense, a company can use it to improve the effectiveness of its actions.
This is the story of the 3 projects we collected in our latest eBook "Multichannel Marketing Automation" , where the results achieved for our customers speak, each in a different phase of the funnel.
Main Topics
Marketing Automation: what is it?
How does it work?
How do you create a workflow?
What are the benefits of Marketing Automation?
Marketing Automation throughout the Customer Journey
Marketing Automation: what is it?
Marketing Automation is a lever for enhancing marketing strategies. Thanks to the use of software, it is possible to automate repetitive tasks, develop email marketing campaigns, thus allowing a specific view to be kept on the effectiveness of these actions and subsequent ones by comparing the performance on the different digital channels and going to act on both acquired customers and prospects.
How does it work?
With automation it is possible to design personalized communication flows, with the aim of acquiring new potential contacts, transforming them into customers and subsequently, if the strategy is correct and effective, in loyal users. All thanks to the precision of the marriage timing - message.
The same thing also applies to exist customers who, through the use of marketing automation and the implementation of one-to-one actions, can be “cultivated” and taken along the various stages of the customer journey to become brand ambassadors.
So far we have given relevance to the automation component, but we must not forget the measurement dimension that concerns the possibility of having a constant view on the progress of campaigns and activities in an end-to-end logic.
In fact, you can know who has opened a message, who has converted, who surfed your website or performed other actions within your Funnel Marketing by constantly measuring progress, performance, return, effectiveness, etc.
An example may be to use it within a nurturing flow: depending on the downloaded material, it is possible to send a theme resource to the contact. If the user downloads it then he proceeds to receive the material, otherwise, you can opt for a different route, through another channel. The interesting feature is that this workflow or flow should only be set the first time, after which it proceeds by itself.
How do you create a workflow?
Thanks to triggers (specific events that trigger the flow, such as recurrences on the contact) or actions performed by users, the workflow is activated. As those within this flow are profiled, it is possible to proceed with the various segmentations and targeting, programming the subsequent communications, reminders and any conversion metrics, leaving the software to do the job.
What are the benefits of Marketing Automation?
The great benefit of Marketing Automation platforms, in addition to streamlining some routine processes, is the ability to communicate with your contacts in a very direct and targeted manner.
Furthermore, it can be applied to different channels and at different stages of the journey.
Marketing Automation throughout the Customer Journey
The peculiarity of Marketing Automation lies precisely in its ability to adapt to the user. In this sense, a company can use it to improve the effectiveness of its actions.
This is the story of the 3 projects we collected in our latest eBook "Multichannel Marketing Automation" , where the results achieved for our customers speak, each in a different phase of the funnel.
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