"FACEBOOK REMARKETING CAN IMPROVE THE IMAGE BRAND AND GO TO HIT MANY USERS IN TARGETS AT LOW COST, RETURN TO YOUR SITE OR BETTER ON A LANDING PAGE"
Let's start by saying what remarketing is and how to use it. Facebook's Remarketing or retargeting is a banner-sponsored campaign that is activated via cookies: the user who has previously visited your site by logging onto Facebook will see your ads.
It is possible to customize the public, that is, you can create groups that have accessed a specific page, or they can be imported from MailChimp, or from a simple text file containing emails, phone numbers, facebook ids, etc.
Once the audience groups are created, you can create personalized adverts for each one, in order to target the offer.
Furthermore, to go even further to identify the potential customer, you can geolocate the campaign, choose the age range, gender, language, and detailed targeting to identify the tastes and passions. It is also possible to exclude people based on specific interests and behaviors, such as on Adwords.
In short, you can follow the people who have seen your site or a specific page, and offer a specific offer in a very targeted way and at a relatively low cost.
Many companies have launched their own marketing campaign using the SEO or their notoriety to create a remarketing audience and then propose targeted offers on facebook ads with the redirection to a specific page for the call to action.
In general, if the facebook ads campaign is done well, you will get a substantial number of users coming back, with a medium-high stay time, and a good propensity to buy or call to action, which does not end at that moment but can last over time.
Let's start by saying what remarketing is and how to use it. Facebook's Remarketing or retargeting is a banner-sponsored campaign that is activated via cookies: the user who has previously visited your site by logging onto Facebook will see your ads.
It is possible to customize the public, that is, you can create groups that have accessed a specific page, or they can be imported from MailChimp, or from a simple text file containing emails, phone numbers, facebook ids, etc.
Once the audience groups are created, you can create personalized adverts for each one, in order to target the offer.
Furthermore, to go even further to identify the potential customer, you can geolocate the campaign, choose the age range, gender, language, and detailed targeting to identify the tastes and passions. It is also possible to exclude people based on specific interests and behaviors, such as on Adwords.
In short, you can follow the people who have seen your site or a specific page, and offer a specific offer in a very targeted way and at a relatively low cost.
Many companies have launched their own marketing campaign using the SEO or their notoriety to create a remarketing audience and then propose targeted offers on facebook ads with the redirection to a specific page for the call to action.
In general, if the facebook ads campaign is done well, you will get a substantial number of users coming back, with a medium-high stay time, and a good propensity to buy or call to action, which does not end at that moment but can last over time.
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