Now the trend is clear and among the experts, the interest is very high for this great news that will impact the way of using web pages and emails and the conception of marketing strategies.
Main Topics
What is AMP?
The background of the AMP world
Evolution: AMP for email?
AMP for email: what is it and what does it change?
What are the benefits of a company using AMP for email?
AMP for email: MagNews is ready
What is AMP?
The acronym means Accelerated Mobile Pages and it is a project launched and promoted by Google that starts from a trend and an increasingly marked need to manage mobile traffic in an ever more efficient and efficient way.
The starting point: the websites; the evolution: bringing and borrowing the ability to create interactive pages, engaging and fast to load also to the communication world and therefore to emails (AMP for email).
The background of the AMP world
Let's take a small step back, to give some background information on the topic.
AMP, as mentioned, is a technology developed and launched by Google in 2015.
It was born on the wave of the mobile-first that sees the smartphone as the first device for web searches and is based on the AMP HTML technology that allows building more “light” pages, loadable almost instantaneously so that the use is immediate even on mobile internet networks.
In practice, these are normal web pages that have been improved and optimized by limiting some technical features that made it heavy and slow to load. The cloud element has also provided an additional performance boost, thanks to the caching in the cloud (Google provides its own cache service) and in this sense, you can think of the AMP pages as a sort of Facebook Instant Articles, whereby opening a link, you always remain within the social media itself.
Evolution: AMP for email?
AMP for email is the natural evolution of dynamic web pages and Google recently released the project on Gmail, again using open source technology.
The basic idea is to give a boost to the user experience of one of the most used digital tools every day, emails.
TO Read: PLEASE CLICK HERE
Main Topics
What is AMP?
The background of the AMP world
Evolution: AMP for email?
AMP for email: what is it and what does it change?
What are the benefits of a company using AMP for email?
AMP for email: MagNews is ready
What is AMP?
The acronym means Accelerated Mobile Pages and it is a project launched and promoted by Google that starts from a trend and an increasingly marked need to manage mobile traffic in an ever more efficient and efficient way.
The starting point: the websites; the evolution: bringing and borrowing the ability to create interactive pages, engaging and fast to load also to the communication world and therefore to emails (AMP for email).
The background of the AMP world
Let's take a small step back, to give some background information on the topic.
AMP, as mentioned, is a technology developed and launched by Google in 2015.
It was born on the wave of the mobile-first that sees the smartphone as the first device for web searches and is based on the AMP HTML technology that allows building more “light” pages, loadable almost instantaneously so that the use is immediate even on mobile internet networks.
In practice, these are normal web pages that have been improved and optimized by limiting some technical features that made it heavy and slow to load. The cloud element has also provided an additional performance boost, thanks to the caching in the cloud (Google provides its own cache service) and in this sense, you can think of the AMP pages as a sort of Facebook Instant Articles, whereby opening a link, you always remain within the social media itself.
Evolution: AMP for email?
AMP for email is the natural evolution of dynamic web pages and Google recently released the project on Gmail, again using open source technology.
The basic idea is to give a boost to the user experience of one of the most used digital tools every day, emails.
TO Read: PLEASE CLICK HERE
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